Tuesday, November 27, 2007

More shoppers but fewer sales

147 million shoppers pillaged stores in the U.S. for their holiday booty over the weekend… up nearly 5% from last year. But even with the added help, sales were down 3.5% from the same period the year before.
"While last year showed a greater emphasis on high-definition televisions," says National Retail Federation (NRF) CEO Tracy Mullin, “this year, consumers were focused on lower-priced doorbusters like digital photo frames, laptops and cashmere sweaters.” The average shopper spent $347.44, down over $10 from last year.
- Nearly 15% of “Black Friday” shoppers were nutty enough to hit stores for those 4 a.m. sales -- up nearly 2% from 2006.
- 1 in 12 consumers have finished their holiday shopping already. On the other hand, 2 out of 2 of your editors started thinking about Christmas about 5 minutes ago and will finish their holiday shopping sometime around 10 p.m. on Christmas Eve.
- Men so far this year have spent an average of $393 shopping; women less… $303.
- The NRF expects holiday sales from now till the end of December to rise 4%, to $474.5 billion -- the slowest growth rate in 5 years. If you’re the betting type, you might still find a few good shorts on retailers this week…

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