Some thoughts on Google Goggles

#Some thoughts on Google Goggles The shipment of google goggles has poked some interests in high-tech communities in the past two days. And I only got time today to make my own personal comments on that. Before throwing out my opinions, it will be always great to list some pros and cons for this product. More importantly, listing them within contexts, especially contexts related to Google's future strategy. The cool things : 1) A pair of glasses: hey, it is a tech stuff on your face, which can be easily spotted by other people. Is that cool? Yes or no? 2) on-time video or image taping; The over-the-fly feature allows you to take some shots any time, "any where". I will come back to this later on. 3) On network connections and cloud computing compatible. 4) operating system ? What about the non-cool stuffs? 1) product quality and reliability; Can you break it with your hands? what about children? 2) Do I know whether you are taping when you wear that? 3) The "ugly" steel panel on the right continues with google's so so UI design structure. By far, no context has been discussed yet. Here we go, can google goggle sparks another tech architecture innovation run, that helping google to shift from its non dominant design position in smart phone or tech industry? Before we can answer that question, let's shape the value network for goggle. 1. Target markets: IT geeks or some fashion guys. Trust me, you will definitely see Google hires some hollywoods guys or football stars to wear that during its official debuts. Do you think these people really different from people who use products offered by AAPL now? The answer to this should be a double no. 2. The cost structure: Will google compete on high-end or low end product? Can it leash out super profit margin on this? I bet no one even google will not believe he positions this as a low end product., can we conclude that high-end product offer high-profit margin? Not necessary. 3. Marketing and sale channel? will Google use the existing marketing and sale teams which are specialized on its mediocre Google/Motorola google X phone to do the marketing and promotions to sell? It can't hardly redeploy a new group for goggle for a new products. 4. The potential legal issue on social impacts. What failed Google so many times in the past year is Google never realized the dynamic social innovation trend mixed in tech innovation. Like now-a-day, even a kid in high school has known "social "concept, developing a product without thinking about social impacts, without any doubt, will lead to another failure, just as Nexus one or Google Cash. So How could Google make a big hit other than having a fashion show for couple months with its doomed-to-fail business model in Goggle? In the end, you might think I am too pessimistic about Google, actually not at all. It just need to shape its superior research capability into the right customers, in order to keep business and innovation rolling. For example, this Goggle will be better fit for government agencies, where high profit margin is well known for interesting business structure, instead of leaking this stuffs out for public show. This is merely a trade-show other than a business concept to me.